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Sostenibilidad para todos (PARTE 2)
En esta segunda parte de la conversación entre Carmila y Kantar, el tema gira en torno a la sostenibilidad y el Value Action Gap, centrándose de nuevo en el sector retail.
Volvemos a contar con las intervenciones de Caroline Arrú, Directora de Marketing y Clientes de Grupo IskayPet y Co-espónsor del Comité de ESG, Cristina Sánchez, Directora de Sostenibilidad e Impacto Positivo en Leroy Merlin España y Jorge Calle; CEO de NoTime Ecobrand.
El vídeo con la primera parte lo puedes ver aquí ua-cam.com/video/FboCea4E9fM/v-deo.html
Переглядів: 9

Відео

Sostenibilidad para todos (PARTE 1)
Переглядів 132 години тому
Kantar y Carmila charlan sobre sostenibilidad y las expectativas de los consumidores en este aspecto, haciendo foco en el sector retail. Contamos con las intervenciones de Jorge Calle, CEO de NoTime Ecobrand, Caroline Arrú, Directora de Marketing y Clientes de Grupo IskayPet y Co-espónsor del Comité de ESG y Cristina Sánchez, Directora de Sostenibilidad e Impacto Positivo en Leroy Merlin España...
Creative Effectiveness Awards 2024
Переглядів 407 годин тому
Descubre cuáles son las campañas de publicidad más creativas y efectivas de 2023 en España según la opinión de sus consumidores. Toda la info en www.kantar.com/es/campaigns/creative-effectiveness-awards
Future Proof France #07 : 3 raisons d'intégrer l'Afrofuturisme dans vos études
Переглядів 447 годин тому
Cette édition du podcast Future Proof est dédiée aux études de marché et à la manière dont la science-fiction peut offrir un éclairage inspirant. À travers nos invités, explorez avec nous des territoires inédits où auteurs de science-fiction et experts de Kantar tracent ensemble des chemins innovants pour vous inspirer. Les intervenants : - Michael Roch, auteur de science-fiction - Aïssatou Mar...
EPISODE 5 | Viral campaigns move at the speed of culture
Переглядів 4612 годин тому
In our latest #FutureProofMzansi podcast, Stacy and Sena chat about all things digital - specifically what goes into creating viral, award-winning campaigns. They’re joined in studio by Mike Sharman, the founder and Chief Creative Officer of Retroviral, a creative communications agency that has made more brands go viral globally, than any other agency in Africa. Mike shares his journey to start...
Meet the Most Chosen FMCG Brands in Latin America
Переглядів 11014 днів тому
The brands at the top of our Latin American ranking have combined best practice in every aspect of the journey to ensure that more people chose them in more places, more often.
The Top 10 Most Chosen Latam Brands over the years
Переглядів 13914 днів тому
The Brand Footprint report is Kantar´s Worldpanel annual ranking of the most chosen FMCG brands. For the 12th time in Latam, it employs a unique metric known as Consumer Reach Points (CRP) to measure and compare the success of brands across.
EPISODE 4 | Advertising in the time of load shedding
Переглядів 22114 днів тому
Load shedding may be temporarily suspended but it’s only a matter of time until it once again rears its ugly head. In this episode of Future Proof Mzansi, Sena and Stacy discuss the ever present struggle of getting the most out of media investments in a time of load shedding. They are joined by two experts in the field who offer different perspectives on navigating this complex environment. Byr...
Was sind eigentlich CX Communities?
Переглядів 36914 днів тому
Mit Online Communities von Kantar Feedback in Echtzeit einholen, Trends frühzeitig erkennen und bessere Unternehmensentscheidungen treffen. Erfahren Sie mehr dazu in unserem Video (mit englischen Untertiteln) und auf unserer Website unter www.kantar.com/de/campaigns/online-communities
Grocery growth slows but financial outlook brightens for shoppers
Переглядів 3914 днів тому
Fraser McKevitt gives an update on the British grocery market covering the 12 weeks to 9 June 2024.
Kantar Mens Health Week Content Series - Jake Hill Gowing
Переглядів 2221 день тому
Kantar Mens Health Week Content Series - Jake Hill Gowing
Suscasty Kantar Polska #12, Polot w ryzach, czyli o komunikacji marek w obszarze sustainability.
Переглядів 1721 день тому
O green / social washingu bez straszenia? Tak, da się! Urealniając temat, pokazując konkretne, lokalne casy, wskazówki i inspiracje. To wszystko w najnowszym odcinku SUSCASTÓW, gdzie Katarzyna Zalewska i Dorota Cudna-Sławińska rozmawiają z Dawidem Kaźmierczakiem - założycielem i Chief Content Officerem digitalowej agencji kreatywnej „POLOT”, od prawie 13 lat w branży komunikacyjnej i reklamowej...
Kantar Mens Health Week Content Series - Efrain Ayala & Michael Brown
Переглядів 3821 день тому
Kantar Mens Health Week Content Series - Efrain Ayala & Michael Brown
Kantar Mens Health Week Content Series - Stamatios Mantzaris
Переглядів 2321 день тому
Kantar Mens Health Week Content Series - Stamatios Mantzaris
Insights from Brand Builders - Sumit Virmani, Chief Marketing Officer, Infosys
Переглядів 8721 день тому
As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Sumit Virmani, Chief Marketing Officer, Infosys about the increasing importance of brand in driving growth. You can find a written version of our interviews with global brand builders in the latest Kantar BrandZ Global Report: www.kantar.com/campaigns/brandz/global
Kantar BrandZ Most Valuable Global Brands 2024 - Top 100
Переглядів 52321 день тому
Kantar BrandZ Most Valuable Global Brands 2024 - Top 100
Insights from Brand Builders - Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo
Переглядів 30121 день тому
Insights from Brand Builders - Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo
Insights from Brand Builders - Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Переглядів 11421 день тому
Insights from Brand Builders - Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Insights from Brand Builders - Zhou Yunjie, Chairman of the Board & CEO, Haier Group
Переглядів 9221 день тому
Insights from Brand Builders - Zhou Yunjie, Chairman of the Board & CEO, Haier Group
Insights from Brand Builders - Kirti Singh, Chief Analytics, Insights and Media Officer, P&G
Переглядів 8021 день тому
Insights from Brand Builders - Kirti Singh, Chief Analytics, Insights and Media Officer, P&G
Kantar Mens Health Week Content Series - Sarah Coghlan
Переглядів 1421 день тому
Kantar Mens Health Week Content Series - Sarah Coghlan
Kantar Mens Health Week Content Series - Elliott Rae
Переглядів 821 день тому
Kantar Mens Health Week Content Series - Elliott Rae
Kantar Mens Health Week Content Series - Mark Brooks OBE
Переглядів 4321 день тому
Kantar Mens Health Week Content Series - Mark Brooks OBE
HiPO Index - Voce agli employee per creare engagement
Переглядів 19Місяць тому
HiPO Index - Voce agli employee per creare engagement
Affluent New Nomads - France - Travelling (Insights Ignition 06 2024)
Переглядів 40Місяць тому
Affluent New Nomads - France - Travelling (Insights Ignition 06 2024)
Affluent New Nomads - France - Luxe (Insights Ignition 06 2024)
Переглядів 40Місяць тому
Affluent New Nomads - France - Luxe (Insights Ignition 06 2024)
Affluent New Nomads - USA - Luxe (Insights Ignition 06 2024)
Переглядів 17Місяць тому
Affluent New Nomads - USA - Luxe (Insights Ignition 06 2024)
Affluent New Nomads - Italie - Luxe (Insights Ignition 06 2024)
Переглядів 26Місяць тому
Affluent New Nomads - Italie - Luxe (Insights Ignition 06 2024)
Kantar BrandZ’s Brand Valuation Methodology (2024)
Переглядів 196Місяць тому
Kantar BrandZ’s Brand Valuation Methodology (2024)
About Kantar BrandZ (2024)
Переглядів 175Місяць тому
About Kantar BrandZ (2024)

КОМЕНТАРІ

  • @Noms_Buli_Lelo
    @Noms_Buli_Lelo 11 днів тому

    These keep getting better and better! Thank you, Ladies. 😊 I love this and the timing. I'm at a media agency, and I'm the link between media and creative because I do chaselists - I compile the specs and share info on how platforms work. And ever since I've started having meetings with creative agencies regularly at my new agency, I've changed how I compile these docs, and I now share as much info as possible cos it benefits all of us. And one of my brands is sponsoring a reality show on DStv. 😁 I now have interesting questions to ask my people when they visit. And I had never thought of loadshedding that far - you guys are mad scientists there. 😂 💛 This was a very insightful episode and very relevant to what I do. And it's brilliant that you started with the power of good creative work - now, that's what I love. I'm happy to report that I've signed up for a Google course, to understand this media + creative relationship even better. Thank you Everyone 🌻

    • @OfficialKantar
      @OfficialKantar 6 днів тому

      Thanks for the lovely feedback, we're thrilled you loved the podcast and we could help inspire you as well! 🤗

  • @Noms_Buli_Lelo
    @Noms_Buli_Lelo 13 днів тому

    The one thing I love about Corona, is that while everyone positions themselves as this or that, they're positioned around sunsets - a global daily occurrence. A moment we all look forward to after long days and associate with relaxation. That 'disconnect to reconnect' philosophy is everything and it's impressive how they incorporate it in everything they do from OOH campaigns to caring for the environment. 🏆 I'm a fan.

  • @jrivoldi28
    @jrivoldi28 18 днів тому

    Where's Adidas? 🤔

  • @Noms_Buli_Lelo
    @Noms_Buli_Lelo Місяць тому

    We're on episode 3, Good Fam. 😅

  • @kuyajantv192
    @kuyajantv192 Місяць тому

    Im interested ❤

  • @kuyajantv192
    @kuyajantv192 Місяць тому

    I'm interested

  • @NevenMOI
    @NevenMOI Місяць тому

    7-8 weeks for draft 0? that can't be right. You have ineffective team working on it if ai creates the same draft in 4 hours.

  • @ArthurFarts
    @ArthurFarts Місяць тому

    Hari Blanch - the failed singer. Ha ha ha.

  • @ArthurFarts
    @ArthurFarts Місяць тому

    You know what you can do with your diversity.

  • @ArthurFarts
    @ArthurFarts Місяць тому

    In Other words they're a bunch of woke tosspots.

  • @Clouds_Xxx
    @Clouds_Xxx Місяць тому

    Wow!!!!!

  • @BalochLens
    @BalochLens 2 місяці тому

    Thanks for your wonderful introduction about Futures Thinking but I think Sohail Inayatullah's comprehensive series on Futures Thinking is one of the highly remarkable available assets on UA-cam which includes Futures Thinking and How to Think like a Futurist including the Futures Studies Methods:studio.ua-cam.com/users/playlistPLmFu00zkVXUW9yL00wowjFXhGambz9jgG/videos

  • @user-ve1kd5fi7z
    @user-ve1kd5fi7z 2 місяці тому

    Nice

  • @rav4nation
    @rav4nation 2 місяці тому

    Never had more clearer concept description by any Marketer. This is pure gold. Thank You, Mark Ritson.

  • @visharadrawat977
    @visharadrawat977 2 місяці тому

    Hi, is Power BI being used for data visualisation?

  • @Anggieisgood
    @Anggieisgood 2 місяці тому

    embrace the insight of data

  • @Gabriel-lg7np
    @Gabriel-lg7np 2 місяці тому

    promo sm

  • @Anggieisgood
    @Anggieisgood 2 місяці тому

    1:50 wooooowwooo

  • @Rachel99spain
    @Rachel99spain 2 місяці тому

    👏👏👏👏👏👏

  • @andrewprettyquick2070
    @andrewprettyquick2070 3 місяці тому

    is it jew?

  • @honestking.5699
    @honestking.5699 3 місяці тому

    Kantar and Nielsen not more pay attention my opinion this sure to uplift your market research servey in whole world tie up immediately many more brand Microsoft and apply and many more are client and mp region office make a software survey price and some commission fix on survey team leader i want to make those app which not only work in india but also wholeworld any where very low commission rate they provide real and genuine data of customer their true opinion mp indore is limited survey but app unlimited across the world and work 1000 times cheaper and best target market research data collection source you own earn more and more

  • @Lucky98792
    @Lucky98792 3 місяці тому

    Brilliant.

  • @wowyummyyy
    @wowyummyyy 4 місяці тому

    L I K E 👍👍👍👍👍💯 ❣ 💯❣💯😻😻😻 😻😻

  • @mamzawa8498
    @mamzawa8498 5 місяців тому

    Bardzo świetne wydarzenie, dziękuję!

  • @katarzynam9760
    @katarzynam9760 5 місяців тому

    strasznie słabo słychać czału czas:(

  • @21ardaguler
    @21ardaguler 5 місяців тому

    Başarılar dilerim

  • @03ranx
    @03ranx 8 місяців тому

    This is gold

  • @Caeldras
    @Caeldras 8 місяців тому

    Seeing brands like nestle up there rly makes one think what criteria where used for this ranking… definitely highly dubious.

  • @bigbanknewyork3655
    @bigbanknewyork3655 8 місяців тому

    What is Convochat worth?

  • @totolaksono4709
    @totolaksono4709 9 місяців тому

    #28 SINOPEC

  • @rhys1412
    @rhys1412 10 місяців тому

    😝 Promo SM

  • @liqiz1755
    @liqiz1755 10 місяців тому

    Interessantes Video!

  • @ntcuong01ct1
    @ntcuong01ct1 10 місяців тому

    Dear Friends, I have a question: 1/ After company X makes a valuation and sells brand Y, what can company X get in return? (eg: machines, factories, people, Y's patents). Thank you.

  • @WEaKHuMaN11
    @WEaKHuMaN11 11 місяців тому

    Did you minitize TikTok account

  • @navidd1971
    @navidd1971 Рік тому

    One of the best videos I've seen to illustrate the excitement and desire to want to be and have a brand.

  • @lucetteterrenoire4216
    @lucetteterrenoire4216 Рік тому

    il y a quelques planètes habitables, mais très très lointaines

  • @lucetteterrenoire4216
    @lucetteterrenoire4216 Рік тому

    pas de mobilités vertes avec des voies cyclables goudronnées, ni des parkings pour le covoiturage ; l'avenir est l'avion à hydrogène et la disparition des routes et parkings

  • @lucetteterrenoire4216
    @lucetteterrenoire4216 Рік тому

    ua-cam.com/video/CVIi1G7dMyc/v-deo.html

  • @RGH_comedy_world
    @RGH_comedy_world Рік тому

    Very nice

  • @walosackerman754
    @walosackerman754 Рік тому

    Nashe!!

  • @carnenceciliasalguero5150

    E estado cooperando con ustedes por casi 20 años y ahora me querían dar más trabajo y dije que no estaba de acuerdo, tengo 8,180 puntos acumulados pero aunque no sea mucho son míos y me los gane y hacen 15 días hablé con la Sra Lasso que me dijo que me iba a enviar al correo de mi esposo la información de cómo retirarlos y no me a enviado nada. Espero su pronta respuesta. Gracias

  • @tyaswahyuwibowo89
    @tyaswahyuwibowo89 Рік тому

    Tulungagung 6 Mei 2023

  • @tougheasterndicksoftblackdick

    我喜欢

  • @rohesia73
    @rohesia73 Рік тому

    Super útil análisis, muchas gracias!

  • @dgeorod
    @dgeorod Рік тому

    Puedo contactarlos